HELP THE CITY OF RICHMOND ADDRESS ITS ISSUES WITH GUN VIOLENCE
+ Live Client (VCU Chief of Police, VCU Health)
In 2021, gun violence in Richmond, Virginia, has risen exponentially. City leaders have even declared the matter a public health crisis.
Inner-city programs are reaching the city's youth too late to prevent them from being involved in gun violence.
Create an awareness campaign targeted towards middle school students to break the cycle of gun violence earlier.
Real change doesn't start after a bullet wound or fatality. It begins with access to opportunity.
Creating a marketing campaign for middle schoolers is not a meaningful solution to end gun violence.
VCU was given a $6 million grant from the federal government to address gun violence within the Richmond community.
Expose young middle school students to the broader Richmond community to bolster their sense of pride and give them more opportunities to be successful in life.